Brand Personality Assessment Platform

Understanding Brand Personality Through nRich Diamond

What is nRich Diamond?

The nRich Diamond is a comprehensive brand personality assessment framework that evaluates your brand across 10 key personality dimensions. This scientifically-based approach helps you understand how your brand is perceived and provides actionable insights for strategic marketing decisions.

How It Works

You'll be asked to rate your brand on 10 personality statements using a 7-point scale. Each statement represents a specific aspect of brand personality that influences how customers perceive and connect with your brand.

The 10 Personality Dimensions

Extraverted, Enthusiastic

How outgoing and energetic your brand appears

Challenging, Detached

How confrontational or independent your brand seems

Dependable, Efficient

How reliable and organized your brand is perceived

Excitable, Impulsive

How spontaneous and reactive your brand appears

Open to New Experiences

How innovative and creative your brand is seen

Reserved, Reflective

How thoughtful and introspective your brand appears

Compassionate, Helpful

How caring and supportive your brand is perceived

Spontaneous, Easy-going

How flexible and relaxed your brand seems

Reassuring, Confident

How stable and self-assured your brand appears

Conventional, Uncreative

How traditional and predictable your brand is seen

What You'll Get

  • ✓ Comprehensive brand personality profile
  • ✓ Visual radar chart of your brand's traits
  • ✓ AI-powered strategic recommendations
  • ✓ Detailed PDF report with actionable insights
  • ✓ Marketing guidance based on your brand's personality

Takes approximately 5-10 minutes to complete