nRich Diamond - Brand Personality Assessment

Understanding Brand Personality Through nRich Diamond

What is nRich Diamond?

The nRich Diamond is a comprehensive brand personality assessment framework that evaluates your brand across 10 key personality dimensions. This scientifically-based approach helps you understand how your brand is perceived and provides actionable insights for strategic marketing decisions.

How It Works

You'll be asked to rate your brand on 10 personality statements using a 7-point scale. Each statement represents a specific aspect of brand personality that influences how customers perceive and connect with your brand.

The 10 Personality Dimensions

Extraverted, Enthusiastic

How outgoing and energetic your brand appears

Challenging, Detached

How confrontational or independent your brand seems

Dependable, Efficient

How reliable and organized your brand is perceived

Excitable, Impulsive

How spontaneous and reactive your brand appears

Open to New Experiences

How innovative and creative your brand is seen

Reserved, Reflective

How thoughtful and introspective your brand appears

Compassionate, Helpful

How caring and supportive your brand is perceived

Spontaneous, Easy-going

How flexible and relaxed your brand seems

Reassuring, Confident

How stable and self-assured your brand appears

Conventional, Uncreative

How traditional and predictable your brand is seen

What You'll Get

✓ Comprehensive brand personality profile
✓ Visual radar chart of your brand's traits
✓ AI-powered strategic recommendations
✓ Detailed PDF report with actionable insights
✓ Marketing guidance based on your brand's personality

Takes approximately 5-10 minutes to complete

Framing Questions

Only one framing question is available in this demo by default, below you can see the number of framing questions you get access to on the full platform

Available in Demo:

Describe your brand's personality

Available on Full Platform (9 additional framing questions):

Assess your brand's market perception
Evaluate your ideal brand image
Compare against your competitors
Identify your brand archetype
Analyze your brand's emotional impact
Explore your brand's psychological appeal
Assess your brand's cultural relevance
Examine your brand's communication style
Evaluate brand-customer relationship

For more info visit nrich.work, our info site